Clay
clay.com
Data enrichment and AI research agents for outbound sales.
Apollo.io
apollo.io
B2B contact database with AI-assisted outreach.
11x
11x.ai
AI digital workers for sales, including SDR agent Alice.
Lavender
lavender.ai
AI email coach for writing better sales emails.
Data and enrichment
Clay combines many data providers with AI research agents, so you can enrich and qualify lead lists automatically. It's powerful, with a learning curve.
Apollo.io is a large B2B contact database with built-in sequencing and AI-assisted outreach. It's an all-in-one starting point for small teams.
AI SDR agents
11x sells AI 'digital workers', including an SDR agent that researches prospects and runs outreach. Autonomous outreach needs careful setup and monitoring to protect your domain reputation and brand.
Writing better emails
Lavender scores and coaches your sales emails as you write them, with suggestions to improve reply rates.
Automate the rest
Glue your CRM, enrichment and outreach together with Zapier, Make or n8n. See n8n vs Zapier.
FAQ
What is an AI SDR?
An AI agent that does sales development work such as prospect research, personalized outreach and follow-ups, with varying degrees of human oversight.
Do I need Clay and Apollo?
Not necessarily. Apollo covers data and outreach in one tool. Clay is for teams that want deeper, custom enrichment workflows.